VSIZE

Shoes that know your foot.

A new way to find shoes — where your foot picks the shoe, not the other way around. VSIZE is the body data layer for sustainable, AI-powered commerce.

Scan your foot

Three photos. One fit.

Open the camera on your phone and scan the QR code to get started. No app to install.

QR code to scan.vsize.ai
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Online shoe shopping is fundamentally broken.

It's not your fault that shoes don't fit. The shoe industry has been measuring the wrong thing for decades — a single number that says nothing about how a shoe actually feels on your foot.

30%

Of shoes are returned

Nearly one in three pairs of shoes bought online are sent back. Most never reach a happy customer — they reach a warehouse.

80%

Are returned for fit

Wrong size. Wrong width. Heel slips. Toes pinch. Eight out of ten returns are because the shoe didn't actually fit the foot.

1

Measurement, today

The industry standard is foot length. One number. That's it. No shape. No width. No heel. No instep. Length alone can't predict fit.

How shoes are sold today vs. how they should be sold.

For decades the shoe industry has asked the wrong question. "What size are you?" instead of "What does your foot look like?" VSIZE flips this on its head.

Today

You guess your size

  • Pick a size — and hope
  • Order multiple pairs to compare
  • Return the ones that don't fit
  • Single measurement: length
  • The industry decides what fits
  • Returns shipped back to warehouse
With VSIZE

Your foot is the truth

  • Pick yourself — your actual foot
  • Order one pair, the right pair
  • Wear them, keep them
  • 24 measurements: zone by zone
  • Your foot decides what fits
  • Less production, less waste

Three steps. Verified fit.

VSIZE turns your phone camera into a precision measurement tool. No special hardware. No appointments. Just three photos and a few seconds.

1

Scan your foot

Take three photos with your phone. We build a 3D model of your foot with 24+ measurements — length, width, ball, instep, heel, and more.

2

Match to the shoe

VSIZE compares your foot to the shoe's interior shape — the last — measuring fit zone by zone: toes, ball, instep, heel.

3

Know it fits

Get the right size, every time. See how each zone fits before you order. No guessing. No multiple orders. No surprise returns.

Right shoes, first time. Better for the planet.

Every avoided return saves a journey, a re-pack, and often a discard. When shoes fit on the first try, the entire supply chain breathes easier.

Fewer return shipments

One delivery instead of three. Each avoided return removes a truck-mile, a packaging cycle, and a sorting step in the warehouse.

Less material waste

Returned shoes are often discarded if their packaging is damaged or quality control flags them. Fewer returns means fewer shoes in landfill.

Smarter production

Aggregate fit data tells brands which shapes actually serve their customers. Over time, fewer shoes are made that nobody can comfortably wear.

"The most sustainable shoe is the one you keep wearing."
VSIZE design principle

Built for the next era of shopping.

Online commerce is changing. Increasingly, AI agents will discover, compare, and buy on our behalf. But for clothes and shoes, agents need something the industry has never structured: real body data.

An AI agent that buys shoes blind becomes a return machine. An agent that knows your foot makes better choices than you can yourself.

VSIZE is designed as the body data layer for this new era — a personal, structured, machine-readable representation of your foot that travels with you across retailers and platforms.

The shoe is the first chapter. The body is the bigger story.

Why agents need VSIZE

  • Structured fit data, machine-readable
  • Calibrated confidence — agents know when to trust the recommendation
  • User-owned, GDPR-native body profile
  • Continuous learning from real fit feedback
  • Works across brands, retailers, geographies

Reduce returns. Improve customer love.

VSIZE integrates as a widget on your product pages. Customers see a verified fit recommendation before they order — based on their actual foot, not a generic size chart.

  • Reduce fit-related returns significantly
  • Improve customer satisfaction and repeat orders
  • Built-in compliance with European data protection
  • Aggregate fit insights to inform your collections
  • API-first architecture for clean integration

Pilot with us

We're working with selected retailers in 2026 to validate VSIZE in production. If you're interested in joining the pilot, get in touch.

Contact us →

Advanced AI. Designed for real feet.

VSIZE uses a Mixture of Experts approach — combining parametric measurement, geometric comparison, and continuous learning. Each prediction makes the next one sharper.

Geometry

3D foot from a phone camera

We reconstruct a 3D model of the foot from three smartphone photos using photogrammetry calibrated against a reference object. No special hardware.

Measurement

24 anatomical landmarks

Our model extracts foot length, width, ball girth, instep height, heel breadth, and 19 more parameters — anchored to clinically validated measurement standards.

Scoring

Zone-by-zone fit prediction

The shoe interior — the last — is compared to the foot zone by zone. Each zone gets its own score, with closure-aware tolerance and direction (tight or loose).

Learning

Continuous calibration

Every fit prediction is checked against real customer feedback over time. The model learns which combinations work for which feet — and gets smarter with use.

Built on novel approaches to fit prediction including parametric scoring and ideal-surface modelling. Patent potential under evaluation.

A fit revolution, built in Sweden.

VSIZE was founded on a simple frustration: nothing online actually fits. Not shoes. Not clothes. The industry's tools are wrong. The customer is blamed. Returns pile up. Shoes get discarded. Forests are cut to print catalogues for shoes that won't fit anyway.

We believed there was a better way. So we built one.

VSIZE is a measurement standard, an AI engine, a customer experience, and ultimately a new infrastructure for how clothing and footwear is bought online. Founded in Stockholm, with a vision that's global.

Today we work with retailers in Sweden. Tomorrow, we believe VSIZE — or systems like it — will be a fundamental piece of how people shop in a world increasingly driven by AI.

Try VSIZE. See for yourself.

See how VSIZE matches shoes to feet. Try the live demo with five different foot profiles, or scan your own foot to start.

Try VSIZE in action → Scan your foot